Email automation, also known as drip email marketing or automated email journeys, is a powerful tool that allows businesses to send out emails automatically based on specific triggers or actions taken by the user. This means that once set up, the system will send out emails without any manual intervention, ensuring that your customers receive timely and relevant content.
Why is Email Automation Important? #
- Timely Engagement: With automation triggers, businesses can engage with their customers at the right time. For instance, if a customer subscribes to your newsletter or makes a purchase, they can instantly receive a welcome email or a thank you note.
- Efficiency: Automation ensures that you don’t have to be present all the time. Once set up, the system takes over, sending out emails based on user actions.
- Personalization: Automated email journeys can be tailored to user actions. For example, if a user opens an email, they can receive a follow-up, and if they don’t, a different journey can be initiated.
Getting Started with send dart #
send dart offers a plethora of preset triggered automations. Here’s how you can set one up:
- Navigate to the Automation tab.
- Click on Add New. This will open the automation trigger options.
- Choose from a variety of automation presets. Whether a subscriber joins or leaves your email list, send dart has got you covered.
- For advanced users, third-party applications can be integrated using tools like Zapier or Integromat, thanks to send dart’s API 3.0 integration.
Designing an Automated Email Journey #
Here’s a quick example to illustrate the power of email automation:
- Trigger: A subscriber joins your email list.
- Action 1: Wait for a day.
- Action 2: Send a welcome email (which can be designed using send dart’s drag-and-drop email builder).
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Condition: Evaluate if the email was opened.
- If opened, send another email.
- If not opened, initiate a different email journey.
With send dart, you can also:
- Evaluate conditions like whether a link in the email was clicked.
- Update contact attributes.
- Add tags to contacts.
- Copy contacts to another list.
Conclusion #
Email automation is a powerful tool that every business should leverage. With platforms like send dart, setting up and managing automated email journeys has never been easier. Dive into the world of email automation and watch your engagement rates soar!
